According to nielsen.com “Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites. Active social media users are more likely to read product reviews online, and 3 out of 5 create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81% of females vs. 72% of males). Overall, consumer-generated reviews and product ratings are the most preferred sources of product information among social media users.” (nielsen.com)
In this chapter we learn the importance of not only identifying a target audience,, but also the importance and selling…making the deal; which is the heart beat of a thriving business. Linkedin has zeroed in on what other social networks have not…keeping things strictly business. Linkedin is all business all the time, which means companies have a sure platform to “sell” straight from their posting gate. Utilizing the ‘groups’ feature allows companies to identify a specific consumer interested in their genre of product. While on Facebook and Twitter, a company is casting a wide net to a general public, we know that a consumer on Linkedin is in a “business” mindset, and if the consumer is in your group..you’ve identified their specific interest. This allows a narrow marketing target and a sure sale (or seed planted for a future sale).
aprilmccantssocialmediamaketing 